Website Structure Planning Worksheet

WEBSITE GOALS & AUDIENCE

Your Creative Business Name: Primary Purpose of Your Website: Select one... Showcase your work (portfolio) Sell services Sell products Provide information Blog/content creation Multiple purposes Top 3 Goals for Your Website: Target Audience Description: What Information Does Your Audience Need?

ESSENTIAL PAGES PLANNING

Plan the content and purpose for each essential page on your website.

+ Add Another Essential Page

ADDITIONAL PAGES PLANNING

Plan any additional pages your creative business website needs.

+ Add Another Additional Page

WEBSITE HIERARCHY & SITEMAP

Sketch your website structure showing the hierarchy of pages.

NAVIGATION PLANNING

Primary Navigation Type: Select one... Horizontal Top Navigation Dropdown Menus Hamburger Menu Sidebar Navigation Mixed Approach Primary Navigation Items (in order): + Add Navigation Item Footer Navigation Items: Additional Navigation Elements:

USER FLOW PLANNING

Map out how visitors will move through your website to reach conversion points.

Primary Conversion Goals: Key User Flows: + Add Another User Flow

MOBILE CONSIDERATIONS

Mobile Navigation Approach: Select one... Hamburger Menu Bottom Navigation Bar Dropdown Menu Other Content Prioritization for Mobile: Specific Adjustments Needed for Mobile:

NOTES AND NEXT STEPS

Additional Notes on Your Website Structure: Next Steps in Your Website Development Process: